About Us

Why Candles?

I started my candle business not because I consider myself naturally creative, but because I have a passion for the art of production—seeing an idea come to life from start to finish. There’s something incredibly rewarding about transforming raw materials into a beautifully crafted product that brings warmth and ambiance to any space. Each candle represents a blend of quality, craftsmanship, and a love for the process, ensuring that every detail, from the wax pour to the final fragrance, is thoughtfully curated for a truly special experience.

"What's That Smell?" 

When something smells truly amazing, people can’t help but ask, “What’s That Smell?”—and that’s exactly how my business name was born. I wanted to create scents that are more than just fragrances; they’re head-turning, conversation-starting experiences. Every candle is designed to captivate the senses, leaving a lasting impression that makes people stop in their tracks and take notice. My brand is all about crafting bold, unforgettable aromas that spark curiosity, evoke emotion, and transform any space into something truly special.